[missedthecue]

I work a customer support job for a tech company and on my team we handle about 2 million customers each. The key is that not every customer needs live human support, and among those who do, they don't all need it at the same time.

Of course, you could say they could hire 200 or 300 or 500, the point is that it would be a relatively inexpensive way to solve the problem and increase customer satisfaction.