[fristechill]

Start with ignorance, but then make the schleps as conscious and explicit as possible?

People literally assemble jigsaws and exercise on treadmills in their spare time. Repeatedly! So it seems that even the most apparently mechanical tasks can be made interesting with some creative engagement.

In every job that must be done, there is an element of fun. You find the fun and - SNAP - the job's a game -- Mary Poppins

[nicbou]

There is an army of people with weird hobbies that keep this world running. The people maintaining OpenSSL, the Open Street Map contributors, the people who maintain lists of countries and time zones, and so on.

Blessed be their souls.