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by aunty_helen
1596 days ago
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> The company is taking a hit, This is a perfect example of the old adage, we lose on every gift card sold but we make it up in the long run. Imagine, Customer buys $100 gift card Customer gifts gift card. Recipient buys $89.99 worth of stuff Recipient never returns to reclaim $10.01 Gift card expires Company writes value of unused gift card off their books as profit. There is a reason gift cards are popular, it’s a money making machine. There’s probably a stat out there but from memory 30% of the value of gift cards goes unclaimed. |
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