I switched to Deezer recently and my favorite thing is that it actually has a usable, full-featured web version that's not full of bloat -- and, more importantly, allows lossless music playback in browser. The web UI works so well that I never even bothered to install the desktop app, unlike other services I've used in the past. They definitely deserve a shout-out.
As a long time Google Music user I don't understand why people never mention them. It's Youtube Music now. For 118SEK I get pretty much the same music as any other streaming service, PLUS all of youtube's content without ads, useful on chromecast. I realize you can get rid of the ads if you have a computer hooked up to your monitor but I really like the chromecast.