[dr_]

Personally, I feel product announcements should be made by the head of the team that developed the product in the company. That's what Google does, for example.

It gives some well deserved spotlight to that person for their hard work.

It also prevents the company from developing an image that it is entirely dependent on one person for all it's product development, be it true or not.

[Tyrannosaurs]

Without wanting to turn this into a Google Apple war, I'm not sure Google can really teach Apple too much about media launches. Whatever you think of Apple, they do launches very very well and I'm not sure they'd think they should be taking anything out of Google's playbook on this one.

It's a media event, you use it for maximum media impact, not thanking the staff. If the guy who headed that team is the best person for the job then you give it to him, if he's not then you don't.

[ceejayoz]

> Personally, I feel product announcements should be made by the head of the team that developed the product in the company. That's what Google does, for example.

At Apple, the head of the team for any major product release is effectively the CEO.

[achompas]

Do you speak from experience? Or from what you've gathered from various media? I ask b/c I've heard otherwise (especially during the last years of Jobs's tenure as CEO).

[ceejayoz]

I speak based on the fact that every profile of Steve Jobs has been consistent on the fact that he was usually involved in even minor details on products they release.