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by hartem_
1591 days ago
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The not so happy thing about this is that at this point the entire web is somewhat flawed. Too many sites have produced too much junk content just to game Google. A fundamentally new approach is needed to identify and surface “organic” (whatever that may mean) results. So I suspect (albeit with no data to show for it) that even if we just switched all ads off we still wouldn't be happy with the results that we see. Google’s revenue model has been at odds for far too long with identifying and weeding out SEO spam. I don't mean 'spam' here in a derogatory way, but rather everyone who has a legitimate and interesting product and has had their back against the wall and was forced to play the SEO game and become a 'search spammer'
As a result 'spammers' (again, pretty much every site these days) 'won' because it was and still is the only way to survive. |
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Honestly, I suspect that if you deprioritize pages with ads, referral links and sponsored content in search results, this problem will mostly solve itself.
The glut of garbage on the web comes from people trying to make a quick buck online, and I suspect Google is happy to show that content because the garbage is laden with Google or their partners' ads. Even content that doesn't have ads, but encourages visitors to buy products, is valuable to Google because they can use that information to show users more ads or funnel them into buying products via Google Shopping.