The first episode of Mad Men alludes to Bernays work. They are trying to come up with a new campaign for Lucky Strike and he rejects an idea to base the campaign off of Freud’s research.
Mad Men missed the opportunity to really highlight that connection. By the 1950s Don Draper would have been intimately familiar with Freud and Bernays and the effort to get women to smoke. He was quite dismissive for being the best ad man in the world, even though the techniques he ultimately used were also rooted in the psychology of the consumer.
The campaign that Draper landed on, "It's Toasted", was actually created around 1917 or so I believe. Bit of an anachronism there.
Other interesting campaigns in the show: VW's bug, Kodak's Carousel, and of course the Coca-Cola ad at the very end. Truly wonderful show.
The campaign that Draper landed on, "It's Toasted", was actually created around 1917 or so I believe. Bit of an anachronism there.
Other interesting campaigns in the show: VW's bug, Kodak's Carousel, and of course the Coca-Cola ad at the very end. Truly wonderful show.