[candiddevmike]

Meta technically is mostly B2B, the users are the product. There are probably businesses that have signed ad spend deals with Meta that they can float on. And I'm sure there's ways Meta can/is juicing their ad auction numbers since they control the both ends of it without a lot of transparency.

[voisin]

Aren’t the contracts based on click through rates or impressions? If the users go, I doubt companies signed contracts to pay the same for less visibility.

[tmaly]

If the economy has a down cycle ad spend will drop. This might be what really stings.