[TWOO]

Thanks ja27 for checking us out! I think you're spot on with selecting the target market. Now I just need to figure out the best ways to get on their radar screens...

There are a few reasons for the PDF/ePub pricing but the biggest one was this: I wanted the PDF to be really accessible so that someone that contributed to a book could buy it just to see what other people wrote without having to spend too much.

What do you think of our pricing? Would you price things differently?

[ja27]

I don't know about the price. I'm a cheap bastard so it all seems expensive to me. If you can find a way to A/B test different prices or run special offers that might help figure out the best prices.

[bmelton]

I strongly recommend looking at Patio11's posts on this sort of subject -- also, he did an eBook sort of presentation on how he markets Bingo Card Creator that was sold on AppSumo that will likely apply directly to your business as well that I strongly suggest you find / get.

The gist of it was that he creates a TON of landing pages and SEOs the hell out of them (he talks more about how in the book) so that people searching for things like "custom wedding book" will find your page specifically targeted to weddings, and other people searching for "custom christening book" will find you with targeted copy for christenings, etc.

I think you have a slightly less niche market than BingoCC, and this is definitely a product that people will pay a semi-premium price for given the keepsake / memento vibe to it, so long as the product looks like quality (and it does), but otherwise, I think the two business models overlap more than they don't.

[ja27]

Yes, exactly. He also did a talk about targeting the female market. This might be a big help for you. Here's the thread, talk, and blog post: http://news.ycombinator.com/item?id=2371965

[TWOO]

Thanks for the tip! I will check out Patio11's posts today.