[genocidicbunny]

A big part of this is that they are ruthless with cutting products that don't perform well. A good chunk of those ~4000 sku's are dedicated to items that are available for very short periods as they are tested.

I think a big part of Trader Joe's success is that they have a good core of staples that people are willing to come in for, and then they have a big selection of new and interesting items that people are willing to try, since they're already there. The quality of the staples allows them to fly under the radar with the rotating stuff, which is in reality pretty hit or miss. But this symbiotic relationship between the core and the experimental sides allows them to quickly iterate through the experimental stuff to find more popular items.

[indigodaddy]

Seems spot on with my experience and shopping there. Well said.

[smm11]

The frozen food section at TJ is an innovation in itself.