[fredophile]

I'm a meat eater. Let's say I want to significantly reduce my meat consumption. I'm used to eating meals that are meat centric. Growing up most dinners would be a meat, a starch, and some vegetables. The easiest way for me to reduce my meat consumption would be to replace the meat with something else. Should I replace my chicken with mushrooms, tempeh, tofu, something else? How firm should the tofu be? What's the deal with pressing your tofu? Maybe I'll just stick to chicken. If you want to encourage me to stop eating animals giving me an easy, clear substitution, like chick'n, seems like a reasonable thing to do. Would you prefer people ate chicken or chick'n? Would you say the two are morally equivalent? Would I be a horrible person if I said I won't eat animals anymore because it's unethical while still viewing them as very tasty?

[cercatrova]

Indeed, and thinking that

> the end goal of more widespread veganism is actually undermined by the existence of meat substitutes

as the GP says and OP agrees with, does not make any sense because offering a substitute that allows more meat eaters to ease into vegan eating can (from a vegan point of view) be a strictly morally superior action over meat eaters continuing to eat meat.