Trolls gonna troll. That's nothing new to vegans and companies calling kind products "kind." [1][2][3]
> selling point
It is absolutely a selling point to rally kind people in this rapidly growing market together.
[1] https://veganproducts.org/vegan-box-delivery/the-vegan-kind-... [2] https://bkind.com/ [3] https://vegfaqs.com/kind-granola-bars-vegan/
> arbitrary notions of morality
Is this kind? https://www.youtube.com/watch?v=-7hAELEBjX4
People who participate in this practice are unambiguously unkind. People who put a stop this practice are unambiguously kind and deserving of the adjective kind.
Existence proof: I've met kind people who work at slaughterhouses.
Existence proof: I've met kind people who work at slaughterhouses.