[Tagbert]

Those Apple ads are just search placement ads inside their App Store. A much smaller scale and limited scope than Facebook or Google ads.

[SergeAx]

Oh, you just wait! I am sure that Apple will eventually build its own ad empire. It is too sweet peece of pie to be left on the table. Also, Apple badly needs to justify it's market cap with some revenue.

[tobylane]

https://en.wikipedia.org/wiki/IAd

They had this mobile advertising platform then closed it, or reduced it to the ads GP mentioned.