[neetha]

1. All the products are created, and not searched on the internet. 2. We don't do affiliate links. It just does a simple Google search today. To monetise in the future - we'll either provide cart integration with vegan speciality stores or build our marketplace. But that's in the future. 3. The AI is behind understanding the ingredients, the relationships between them and the alternatives (which may not seem too obvious or evident). And also in evolving the recommendations based on user feedback (in the future). 4. You can use EatKind without the extension - eatkind.co 5. I'll take your point and feedback on not actually converting the recipes. We'll soon provide instructions/chef tips on substituting, along with the products that can be used.