[kodemager]

How do you know though. Maybe business are simply investing less money into Facebook because the ROAS isn’t 6-10x times anymore.

Maybe 100% or this is on Apple, but maybe it’s also because nobody under the age of 20 uses Meta platforms. I can only speak for my country of course, but if your target isn’t in the 40+ category then Facebook or Instagram advertisements rarely pay off in any sort of data we collect on it. In my line of work Facebook works, but it doesn’t work better than targeting banner adds on financial websites or financial news papers, and you still only start the onboarding journey with that, the real sale state waaaay later. 5 years ago the sale journey started on Facebook, and now it just doesn’t.