[_fat_santa]

So there's a mechanism for asking a user for a rating from inside the app. Apple locks this down so you can only ask the user 2 times per year but how it usually works is. Occasionally a window will pop up asking if you like the app. Press yes and you are prompted to rate it with this popup window, press no and you get directed to send feedback.

This way they ensure that only users that are already satisfied with the app rate it and don't "waste" the popup on unsatisfied users.

[shawabawa3]

Sometimes it's even worse, they'll have you "rate" the app within the app.

Only if you click 5 stars are you then redirected to the app store for the actual rating, for which the slightly confused user presumably just clicks 5 stars again

[captn3m0]

I thought this was disallowed in the guidelines.

[brimble]

Same, my recollection was that that used to be the case but Apple told developers they could not, in this particular way, be deceptive assholes anymore.