[Macha]

The largest fines are to US tech companies, which is expected due to (a) the fines being proportionate to revenue and these being the largest companies in the world and (b) these businesses having a significant involvement in large scale tracking of users.

I think the argument of like "well the law was passed to harm US companies specifically because US companies specifically do this" ignores that this is a undesirable behaviour with significant negative externalities, so this feels a bit like complaining that encouraging green energy at the expense of fossil fuels is discriminating against Russia and the middle east.

Once we get past the tech companies the next biggest fine is for H&M, for surveillance of call center employees, not just at workstations (which is probably also not allowed), but in their private lives, disclosure of that detail with managers, and targeted harassment from that information. This seems pretty egregious, and not political retribution against the UK.

Next up are some Italian companies fined in Italy, UK companies getting fined _by the UK_, and Vodafone subsidiaries getting fined everywhere. You could argue Vodafone is a UK company being unfairly targeted, but from what I remember of coverage of the (Spanish, I think?) ruling, they're a repeat offender in this regard.