[foulmouthboy]

The whole point of the original email was to recognize that their pricing changes made them seem out of touch. What's so bad about a CEO apologizing to his customer base? Also, I'll always take product name critiques with a grain of salt. I remember when people were complaining about how awkward MacBook Pro sounded. Don't even get me started on "iPod". If the service is good, then people will use the name and avoid the confusion that's been happening with the soon-to-be previous Netflix configuration.

[pork]

Hell, remember ipad? Sanitary napkin jokes, pundits predicting doom, and a stoic Jobs? But it's almost become the "xerox" of tablets. Unfortunately, the name is the least stupid aspect of Netflix's new plan.

[uptown]

I'd argue that the difference between iPad, iPad, MacBook Pro and Qwickster is that it's very very easy to mis-spell Qwickster.

It could be Qwickster, Quickster, Qwikster, Quikster, Qwickstr (if you wanna go the Flickr route) and probably some variations I haven't thought of. At the very least, Netflix should have made an effort to secure the domain-names for these alternate spellings to ensure their customers can find them when they finally go live.

[Bud]

The other difference is that Qwikster is a deeply stupid name.

The other other difference is that iPad, iPod, iPhone, etc. actually describe their eponymous products, and Qwikster doesn't recognizably describe anything.

[_pius]

The other other difference is that iPad, iPod, iPhone, etc. actually describe their eponymous products ...

iPhone? Sure. iPad? Maybe. iPod? Definitely not.

It only seems that way because the iPod dominated the product category so strongly as to become synonymous with "portable digital music player."

[Bud]

Huh? The iPad is pad-shaped and "pad" is a commonly-understood noun in the tech world to refer to these devices.

Same thing for iPod. It's pod-shaped (or was when it was introduced) and it's a pretty simple mental leap to classify this "pod" as a thing that you put your music "into".

By stark contrast, "Qwikster" has absolutely no mental, cultural or conceptual link to the product or service it describes. It's worthless as a name in addition to being confusing, already taken by various other services, impossible to spell, and dorky.

Not really debatable.

[_pius]

What does a "pod" have to do with playing music? Less than what being "quick" has to do with a DVD delivery service, in my opinion.

Not saying I like "Qwikster," but it's just not the case that the word "iPod" sounded like a music player before Apple made it famous.

[foulmouthboy]

Oh I'm sure I could rattle off at least a hundred or so names of products and services that have no relationship to their relative products, are challenging to spell (assuming you hadn't heard of them before) and sound somewhat similar to other services.

[glhaynes]

Netflix should have made an effort to secure the domain-names for these alternate spellings

And the correctly-spelled Twitter name! http://twitter.com/#!/qwikster

[uptown]

That's the second time I've botched their name while trying to type it correctly. Guess I'm proving my own point.

[AdamTReineke]

See also: Wii.

[smackfu]

"I apologize! It's all my fault! And here's some other bad stuff, that's also my fault! What, you aren't happy I apologized?"