Emerging markets still shown slightly north of 30% YoY ARPU growth. Combine this with a larger user base (7x NA's, 5x EU's) and it remains an important lever, one to potentially outgrow NA's + EU's share of revenue. They in fact, lumped together, earn more than EU, and is not even one doubling of ARPU (proportionally) away of outgrowing NA. If the trends remain in like 5 years AP + RoW will be their core business.