[crenshaw]

The other thing that is interesting is:

"Android and iOS are covered tons in the media, and Windows Phone—surprisingly for a Microsoft product—seems to have missed the boat on brand awareness. An embarrassing 45 percent of consumers surveyed by NPD said they were unaware of Windows Phone 7.

And among the 50 percent of consumers who said they will be buying a smartphone, but didn’t want to buy a Windows Phone, the biggest reason, accounting for 46 percent of respondents, was because they didn’t know enough about the Windows Phone OS."

Basically if you know about WP then you'd consider it. But nearly as many people don't know about it at all as those that have heard of it.