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by vmception 1601 days ago
That’s not really why the market is reacting here, thats an old story as the potential monetization phase has already been replaced by actual monetization. The new story is that a bunch less people are willing to spend on ads at all, specifically citing broad market constrained budgets due to inflation and supply chain issues. This is a heavy indication of the state of many sectors, pretty fascinating ripple.

Also Apple protecting consumers and democracy from ad targeting is working, at least against Facebook.
1 comments
dktp 1601 days ago
> The new story is that a bunch less people are willing to spend on ads at all, specifically citing broad market constrained budgets due to inflation and supply chain issues

To be fair, Alphabet had a solid top and bottom beat attributed to ads revenue, citing increased spending on ads (mostly in retail, finance, travel)

link
vmception 1601 days ago
I had noticed that, good point. Facebook is dependent on their apps being able to broker and target ads.

Maybe advertisers were getting less good results from their campaigns or were chilled by knowing that Apple would break the targeting ability of the Facebook ad platform.

Maybe there is overrepresentation of advertisers that use iphone and saw the crusade occurring, and that got them to avoid ad platforms that rely on that level of tracking.

link