[Hisoka]

yup, I agree. Part of me thinks Google needs some crazy PR gimmick to get G+ long-term traction. You can't do with feature like Circles(I mean, seriously?) You're Google, go out and do something CRAZY that will get America talking about, and all the news outlet buzzing about it. I don't care if you're an engineer-oriented company. If you wanna compete with Facebook, do something absurd.

[brown9-2]

When has a PR gimmick ever translated into long-term success for a social network? I can't think of any instance of this.