[phreenet]

> But that won't translate into ratings so don't hold your breath waiting for it.

I don't think it's mechanically possible. Average cable news show is 5 minutes of <insert subject> and then cut for commercial. It's also common for "panels" of people to be involved so that's 5 minutes for multiple people to talk over each other trying to get their point of view across. It's madness.

So it's no wonder long format Podcasts and YouTube shows are gaining popularity. I think there is a huge market for people wanting to passively hear more information. And this can be on any topic, not just politics and the crisis of the week.

The ratings are dropping, the clicks are slowing, legacy media (including Ars that pivoted from tech to politics like Gizmodo) are annoyed at competition and are lashing out.