[MisterBastahrd]

Companies are already paying millions of dollars for advertising in games. You don't think there's value in Supreme selling a sweater and giving people an NFT with any purchase that they can redeem for a set of gear in Fortnite or Grand Theft Auto Online that they can then resell to anyone they want? You can create a smart contract that remits a portion of any sale to any address you want, meaning that all of their participating partners can get a cut of any NFT resale going forward too. And the best part is that unlike in-game merch which is meant to be consumer-grade and affordable, there's no reason to do this with NFTs. There are TONS of people with huge bank accounts who game and just need a reason to spend money.

Gaming is the perfect market for this because there are SO MANY people willing to spend money on non-functional items. How much money has Fortnite alone made for Epic despite the fact that everything they sell in that game is purely aesthetic? I wouldn't be surprised if The Elder Scrolls Online is making as much from their Crown Store purchases for people to decorate their online houses as they do from selling their monthly subscription.

Randoms on the internet became multimillionaires simply for selling and renting out CS:GO skins. It won't take "hundreds of thousands of hours" to add an NFT to a game. You check the blockchain when you load up the game to validate ownership of the asset type (or even just periodically) and you're done. The rest of the time is on art and production. You're talking maybe $10-15K worth of investments that will easily make 2-3 times that for the company when the NFTs change hands the first time.

Eventually there will just be standard libraries created by a third party that gets slapped onto the loading screen just like all the different bits and pieces of the engines running the games people play.