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by marstall
1603 days ago
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They're not paying for wordle, the game - obviously that's been cloned a million times over (and it's a clone itself). They're paying for the viral social network around Wordle. My family has a group chat where we brag about our Wordle results and discuss our strategies every single day. It's a nice way to connect with my adult siblings. I can only imagine how many other groups like ours exist. Wouldn't the NYT like to capture that kind of energy within their Games offering, within all their offerings? It will take finesse for the NYT to land that energy as a profit-making service that drives growth, but that's a challenge they've got to take on, and if anyone in the news industry can do it, it's them. Great investment at a fire-sale price. Viral concepts like this are 1 in a million. |
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