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by cstross 1593 days ago
IAB's business model is broken at this point. The EU's point is that you can't rules-lawyer your way around GDPR violations by outsourcing the lawbreaking to a paid scapegoat company: having ruled the practices to be essentially illegal, this is going to end up being kicked up a level to the big advertising corporations themselves (by which I mean: Google, Amazon, Microsoft).
1 comments

> this is going to end up being kicked up a level to the big advertising corporations themselves

When? In a century?

It took them years to reach a conclusion that even a layman skim-reading the GDPR would reach in an hour.