I've occasionally wondered who is behind reclaimthenet.org, but unlike most legitimate advocacy sites it seems very hard to find out who or what is behind it. Someone asked about this a while back and it looks like I'm not the only one who could not find anything [1].
Based upon the discussion I am reading here, this specific title is misleading at best. They even explain in the article how its applied almost at random...
Given this is clearly meant for the 'First Amendment applies to private entities' crowd, its meant to rile people up, just like Infowars.
[1] https://news.ycombinator.com/item?id=23276430