[broofa]

You read the article wrong. The comedian represents the entrepreneur.

"Watching the joke, you can see Norm adjust based on what is resonating with the audience (you know, like moth names). You can't figure out what matters and course-correct if you rush through your pitch as a monologue"

[ColinWright]

You're right. After going back and re-reading, that's what the author of the article is saying. So now I simply think he's got a really bad example, and is drawing the wrong lesson.

There are several lessons to learn, and to my way of thinking, it's all completely screwed, and I've learned something else.

Above all - be clear.

[robfitz]

I'll just chime in and say I quite like your reading of it and think it's a great point.

Regarding my intent: that video is the example to zoom in on the uncomfortable feeling of allowing someone to misunderstand you while you get to where you're going (which in the comedian's case is the punchline, the entrepreneur's case is better customer understanding).

[jasonlotito]

To be fair, the first paragraph after the video is pretty straight forward and very clear as to the point.

That being said, your interpretation of the video is an equally interesting look.