[qiskit]

Growth is primarily due to demand - by advertisers, not the users. Online ad spending increased during the pandemic and is expected to continue to grow throughout this decade. Advertisers flush with cash are looking to spend it online. And google, fb, etc are more than happy to oblige. Google is simply increasing the supply ( ads ) to meet the demand ( advertisers ). This sadly means we'll be seeing more and more ads online...

[riku_iki]

> Growth is primarily due to demand - by advertisers, not the users.

It is actually both, from q3 10k:

Paid clicks change: 24% Cost-per-click change: 17%

[darkwizard42]

Also, the margins are getting better, through more ad sales and less costs (price per ad in a super rudimentary way is higher)

see riku comment for more