Not sure that means what you think it means. He might not have had regulatory or insurance permission to take non-employees in the car. Or it was just company policy to not allow family members (which would seem to be prudent before getting approval for general use), and he's being good and not using his position as CEO to get around the rules.
“I want to bring my little son along on this ride, but obviously that’s not where we’re at today.”
edit: Fixed link