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by zamadatix 1600 days ago
They definitely bought it for the current userbase not the actual content, the NY Times article opens straight into how they are hoping to switch it to a subscription after the "initial" period.

Even if they only convert 2% of current players to 1 years worth of subscription that's 2 million of whatever "low millions" they put into it without having to grow their own userbase from scratch while competing with the original free one everyone is already using today.