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by cors-fls 1596 days ago
> Wordle was acquired for an undisclosed price in the low-seven figures.

Did I read that right ? Wordle was valued above 1M. It seems crazy from the outside but I guess I never realized how popular it.

3 comments

For what it's worth, I haven't played a game consistently for close to 20 years but Wordle stuck like glue for some reason. I've only missed two words in 3 weeks. It's kind of addictive. I might stop tomorrow, who knows, but it's interesting that I'm still returning to it day after day.

I'm notoriously bad at picking up habits too, even if it's something I want to do.

It's addictive but it's also impossible to burn out since it's just one per day.

If it was unlimited I would have likely gotten bored of it day 2.

Absolutely, I would have too. I'd burn 30m on it and totally forget about it.
You should try NYT’s Spelling Bee. I think it also has that daily coming back kind of attraction.
Ha, you're not kidding. That's really fun.
Given their metrics (reportedly ~2M daily actives & growing) it struck me as cheap.
I enjoy Wordle specifically because it's zero friction to play (aka there are no ads, no signup, no popups, no nags to subscribe for "$1 a week") - which of course will be the first thing NYTimes adds.

Real bummer, I enjoyed the collective experience of sharing the emoji square badges with friends in group chats. It was a fun daily challenge that anybody could hop in on at any time.

The road to monetize those players and to make let’s say $2M net would be a huge pain in the ass. I would also have just sold and moved on to the fun part of a new project
New York Times will make much more back from Wordle.

It's the new sudoku. It's the new crossword puzzle.