[Macha]

On the flip side, it's highly unlikely that Sony didn't know talks were ongoing for ActiBlizz, and may even have been offered a chance at the same.

[mardifoufs]

I don't think Sony could afford Activision. Its own market cap is 133b$ USD, which is a lot, but it would still have ended up being a very high-risk buy/merger. I'd be surprised if they ever had any acquisition talks. Activision is so big that only titans like MSFT could afford to buy them outright.

[Kuinox]

Xbox is still behind Sony on the multimedia market. Don't underestimate sony.

[Sebb767]

Still, buying a company that's half your size is quite a chunk. And Activision is anything but a save purchase with the recent scandals. I highly doubt Sony would take such a risk.

[ezekg]

Definitely. Especially considering they had (timed) exclusivity of all COD content for years.