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by hbgl 1596 days ago
By building a profile of each user based on their viewing history and then when they use the search engine that I also own I would show them personalized results with sponsored links to products to buy. Plus I would be selling that information to third parties. And then I would of course also show some ads to all of the the normies that surf without an adblocker.
2 comments
danuker 1596 days ago
Why not both? I get nothing but ads on Google lately.

I often bypass to Wikipedia, because it shows me what something is, not only where I can buy it.

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pwython 1596 days ago
You wouldn't even come close to breaking even from display/search ads like you mentioned. Advertisers would rather pay a lot more for pre-roll video ads, even if the user doesn't click. Those video ads usually result in a much higher ROAS. And people searching for funny cat videos on YouTube is a hell of a lot harder to categorize and monetize than traditional SERP.
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