[elondaits]

It's different because that's the niche he's focusing on. He's not the only one... Oprah? (to a less sensationalistic extent), Gwyneth Paltrow? Malcom Gladwell also had huge success with books that cherry-pick scientific publications to "prove" things that go against conventional notions in various fields.

We know that traditional media has analogous biases towards celebrity scandals, and towards FUD and polarization in politics, and that bottom feeder broadcasters with no ethics thrive on those.

... He does it with lifestyle / well-being specifically, inviting people that peddle diets, supplements, etc.