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by TheSocialAndrew
1603 days ago
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It's a quick read and an interesting peek behind the curtain at Apple during the development of the iPhone, with a focus on designing elements like the keyboard and predictive text. What I took away from it is that the design decisions at Apple are in the hands of a few. The chain of command is small, it takes countless iterations until it "feels" right and you obviously can't consult with too many people when it's a secret project. A/B testing is out of the question. |
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