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by sbaildon
1597 days ago
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I bought a burrito during lockdown in the UK, but it was such a miserable experience. The menu wasn’t particularly intuitive, and took me a few minutes to pick out what I wanted — then I was greeted with a registration page. Email, password, phone, address, you name it, they wanted _everything_ — I only wanted to collect. They didn’t take mobile wallet payments either! Manual card entry! I feel like the restaurant recognised they had a problem, but contracted out a solution to the lowest bidder that actively went out of their way to design the worst UX. In the end I actually went ahead and built a platform that’s not user hostile. Im going to rewrite the landing page and do another round of marketing soon. The page that I wrote in an afternoon is far too negative in hindsight. It needs a positive spin. https://plated.direct |
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