[lrvick]

Because most people hate lock-in from surveillance capitalism companies but that choice was made before most understood the bait and switch and changing email providers is a pain. We took a seemingly-free deal we took a decade ago as our data was used to sell manipulation-as-a-service to the highest bidder.

Now weaponizing our data against us for profit is not enough money and they want to keep doing that and bill us monthly too? This finally gives the added motivation to put in the effort to leave a company that already lost our trust years ago.

[Reitet00]

Agreed. I guess quite a lot of people were already considering moving but since Google in own domain worked fine and was free it was not enough to spend time moving.

[Macha]

Yeah, very much the case for me. "Well is Fastmail any better?" "Oh Protonmail doesn't support IMAP or custom domains" "Ehh, maybe I'll check something later"

Well now Google have given me an ultimatum. And honestly the same service from Google is worth less than from a competitor because of the risks of being banned from ML and the level of risk from having so much stuff being bundled. So when being a Google product is a negative to the value proposition, yet Google are charging more, time to move.