[the_gws]

All the examples of "bad" things that can happen reported here can already happen today because credit card companies already log all your transactions. The key point Jacques makes in his article is the the novelty will be in associating purchase history with web search history. It would interesting if somebody comes up with an example related to this new combination - I can't think of any top of my head. And while I don't blindly trust Google I surely trust them more than the financial companies that already have my purchase data.