[sriramk]

If you think something of this scale was put together in a month, you don't understand how large companies work. This has to be in the works for atleast 4-5 months. The press likes to construct these action->reaction narratives (Foo launches Bar in response to company X doing Y yesterday) but in reality, these things take time and are rarely direct responses to events.

[silverbax88]

Yes, it's obviously been in the works for some time now. But the other problem with big companies is that once they start heading in a direction, it's almost impossible to stop, even if it's clearly the wrong direction.

[powertower]

IMO, it's was more like 4-5 years.

DVDs-by-mail is a business with a very specific half-life. Was started in 1999, peaked in 20xx, will end in 10 years.

http://www.devside.net/blog/netflix-sinister-plot-called-qwi...