[bethling]

Because by splitting the accounts - they've removed pretty much the only piece of value that they provided over Hulu/Amazon/Redbox. There was one single place that I logged on to with my ratings, my recommendations, my queues for both streaming and DVDs.

Without that, their competitors are now almost pure drop-in replacements for their product. NetFlix had an advantage (to me) in that everything was unified. Now that they're split, that's gone - and they have to find some other way to be better than the other offerings to justify me keeping my subscription(s).

[dave1619]

I totally agree. Netflix unified gave me the added value I needed to be a subscriber. Now that DVDs and streaming is not only separate subscriptions but even separate accounts, the value of Netflix/Qwikster has plummeted to me. I might just do Amazon for streaming and Apple TV for movie rentals.