Exactly. I spent a decade plus in a job where emails came in routinely until 9-10 at night and often the CEO would send out something on the weekend. Even if I wasn't required to respond or the response was short, this is _absolutely_ work. Over and above that, spending a decade being literally unable to get away from work in that way is like arsenic poisoning. It was like "I'm fine. I'm fine. I'm fine. I'm dead." It's insidious and terrible.
But you shouldn't publicly claim 12 hour work days if you watch TV during those hours, that's ridiculous. That gives a completely wrong impression and may push some who don't know better to actually try and work 12 hours.
I never understood people who bragged about working long hours. Why on earth do they believe that working long hours is something to be admired? I care about what people achieve. Not how many hours they spend achieving it. People can be super busy, spinning their wheels, without achieving much. I see that all the time. I call it “being incompetent”. Not something to be proud of.