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by speedgoose 1599 days ago
Floc was not enabled in Europe, and was probably never going to be enabled because of its high incompatibility with GDPR.
1 comments
anticristi 1599 days ago
Ditto. EU already solved the problem -- legally, not technically. A few fines later, Google is actually really privacy-minded to EU citizen. I get a yearly reminder to do a privacy checkup and can disable Google tracking if I want to -- which I do.

California and Virginia also enacted similar laws. More lawmakers need to understand tech.

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wbl 1598 days ago
And third party cookies get further embedded. FLOC exists so that killing third party cookies doesn't destroy the ad market.
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