[wanorris]

Sometimes you know you're getting a beatdown and your metrics reflect it. Your goal is to simply close the distance over time.

But one thing that happens is that if you decide a metric is important and make it a KPI, you are then trying to implement features based on their ability to "move the needle" on that KPI. So if you are effective at meeting goals, you tend to improve on that KPI (the one you are testing for improvement on) more than you do on some other metric that you are not measuring your performance against.

So yes, if different competitors are using different metrics, they're likely to each perform the best on their own metrics.