Hacker News new | ask | show | jobs
by atraac 1607 days ago
If an advert is hardcoded by the author into the file they upload, how do you suppose Spotify should remove that? They don't have rights to do that but even if they could, they would need to programmatically detect when the ad starts, ends and cut it out from the file? Soft Skills Engineering does this for example, they record their own audio for the ad and play it like it's a part of the podcast, I don't mind that as it helps authors, but that has nothing to do with Spotify.

I've heard about some dynamic adds Spotify supposedly adds, that are usually not related to the podcast itself, but I've never encountered a single one like that.

4 comments

I've heard about some dynamic adds Spotify supposedly adds, that are usually not related to the podcast itself, but I've never encountered a single one like that.

You probably have heard them. Old episodes of a podcast with anachronistic ads for new products are one clue.

I stopped listening to podcasts on Spotify because of the ads remaining with premium.

I've had spotify premium for years and almost solely listen to podcasts. The only ads I have ever heard are sponsored ads spots within the podcast itself (that you can fast forward through), never spotify ads. Is that what you're talking about? Because if so, it sounds like you need to be subscribing straight to your favorite podcasts if they offer a membership for an ad-free podcast feed. Expecting spotify to remove sponsor spots is kinda ridiculous.
The only ads I have ever heard are sponsored ads spots within the podcast itself (that you can fast forward through), never spotify ads. Is that what you're talking about?

They try hard to make it sound like a sponsor spot. If the voice changes, that's another clue, but sometimes the advertiser will pay the host to read a new ad.

First search result:

https://variety.com/2020/digital/news/spotify-podcast-dynami...

The dynamic ad insertion comes from the service backing the URL for the podcast in the RSS feed. If all you receive is a stream of bits which decode to audio, how do you tell that it’s an ad that’s been spliced into the audio?

If Spotify are actually hosting the content themselves, it’s a different story, and I’d expect them to be able to not insert ads for premium users. If they’re just reading the feed and sending the request to origin, it’s a bit more difficult.

I wish Spotify removed podcasts, at least the public ones. They do not add anything: you can already listen to them for free with a different app devoted to that. I have been using Overcast since forever and I'm happy with it, but Spotify is trying to shove podcasts down my throat because that's what they do, even if I'm paying for their service. Is it that difficult to have an app for music and another one for podcasts? What's next? Will Spotify also have movies, books? I just want to listen to music. Spotify: if you're around, please have a switch to hide all podcasts.
Ads are a legal risk as the degree of separation required between content and advertisement is surely dependent on the jurisdiction.

For example some youtube influencers lost a court case in Germany because they didn't make that clear enough (or didn't try to at all).

So I'm very surprised Spotify didn't just forbid uploading ads to their platform.

Or platform can require that the creator labels paid promotion and penalise them if they don't. I hope Youtube will do that some day.
YouTube already does, you have to "Tell YouTube" (Its basically a checkbox when you upload a video - https://i.imgur.com/mPZAKTX.png) if your content has paid promotion in it. https://support.google.com/youtube/answer/154235?hl=en

One of the reasons YT requires it is so they can replace an ad that conflicts with the contents paid promotion with something else (Another reason being FCC Regs).

All uploads should be checked by someone working at Spotify for compliance with their ToS, which should include not allowing ads.
There are millions of podcasts adding thousands of hours of content every day, how is this even remotely feasible? Why would Spotify want to do this anyway? If you don't like it when a podcast includes ads then don't listen to that podcast, this has nothing to do with Spotify.
Hire more people to skim through them? They could afford to spend 100m on an exclusivity contract.