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Interesting conversations people, I am around 15 years in marketing, worked in SaaS, B2B/B2C environments on the C-level in past few year (I guess I am experienced). Now I work with open-source B2D company, when I am just entering into the world of developer marketing. And I can't emphasize enough how many times I heard - developers don't like marketing. My "developers" days finished back when I was writing lines of code on my Commodore C-64, so yeah, I am no developer. But I think, that marketing has a bad rep, along with media, public relations (I know PR means something different here) and other stuff, like the rise of awful "influencer marketing" that I hate. But one thing I learned all these years, working in different companies, markets, and even doing political campaigning. And that's my advice to you:
- be honest - if it is difficult, then tell us, people who are not psychopaths tend to help other people, like we are listening your struggles and want to help you
- be yourself - stupid I know, stupid expression by life coachers, but yeah, you are building something, but you are a person - so be yourself, and you will attract other people.
- and last - give something back, contribute That's it. And yeah, DevRel and Marketing should be like one, like a team. |