[Retric]

I would argue that there is a huge market for people living in Arizona that can't get to any of those high end stores without flying there that still buy 'high end' fashion. The market is fit 34 year old doctors making 300k that don't live near such stores it's really poorly catered to. When a catalog sell 5,000$ dresses based on pictures that look nothing like the customer that's just ripe for disruption over the web.

You could also do the same thing for the mass market, but I don't think the average American really wants to see someone that actually looks like them trying on the clothes. Granted, there are main stream markets other than fat that this could work just fine, baby clothes, teens, big and tall etc.

[melanie_io]

Yep - there is a huge market for this, one that Net-A-Porter and Mr. Porter dominate (~$200 million in revenue). They take care of the sizing issues with flexible returns and personal stylists. Since 80% of their revenue comes from only 2% of their client base, they can afford to hire personal stylists for higher-volume clientele. Check it out.