[ipnon]

From the guidelines[0]:

"Please don't use HN primarily for promotion. It's ok to post your own stuff occasionally, but the primary use of the site should be for curiosity."

If you're going to post your own stuff, it should be as interesting as the articles you would normally read and upvote on HN. You should be thinking "they'll probably like this cool thing I've been working on," not "I hope this gets my project more attention."

[0] https://news.ycombinator.com/newsguidelines.html