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by r0fl 1601 days ago
Services, which include iCloud, Apple Music, search licensing and App Store fees, continued growing strongly, rising 25% annually to $19.52 billion.

Keeps blowing my mind how consistently services keep growing. Highest margins too. Just printing money!

2 comments

I feel like I get great value for my Apple One Premier subscription. I already was paying for the largest available iCloud storage. Paying a bit more and being able to host email addresses for private domains, plus having iCloud Private Relay, plus a music service (and my library in the cloud), plus Apple TV+, plus Fitness (use it occasionally but would never pay for it on its own) is a no-brainer for me.
I have to give huge props to Apple for not shoving ads for these features down my throat. I have an iPhone, Apple Watch, AirPods, a personal MBP (which I rarely use because it’s old), and a 2019 MBP for work. I don’t recall ever seeing a pop up prompting me to use these things, and if I did, it must have only happened once and I just mindlessly disabled it. I had not even heard of Apple One premier until now.

I have a windows desktop for gaming and Microsoft seems to constantly try to push their bullshit. Whether it’s opening edge at start/changing my default browser, making me use the Microsoft Store or Microsoft accounts (they do this for Minecraft now, and the install experience through downloading minecraft from the web is now hilariously broken), or even shilling something at the log in screen, Microsoft just does not give a fuck about making their UX seem cheap to push their bloat.

Yeah this. I’ve got three kids, my mother and (spit) my ex wife on my Apple One sub. Couple of domains and two apple fitness users, storage and Apple Music for all is a bargain.
> Paying a bit more and being able to host email addresses for private domains

Woah I had no idea this was a thing! Since Google is forcing the old free workspace users into paid accounts this year, this will be a great replacement. Thanks, I'll have to look into this.

I Before Apple One I was paying for iCloud Drive, Apple Music family, and Apple Arcade separately which added up to $30 per month. With all the extra stuff thrown in, Apple One was a no brained for me.
I've on the other hand yet to find one Apple service that I'd actually want to pay for. Apple Music might be the closest one, but I'm probably not subscribing after my free trial ends. I had the free Apple TV+ trial when it launched for like 9 months and I barely watched it.
Just their services revenue alone is bigger than annual revenues of several large tech companies (non-FAANGM). It's incredible how huge Apple is!