[snowwrestler]

Deals like this are happening because there is so little revenue from streaming.

This is why you hear Led Zeppelin and Dylan songs in car ads now. With little revenue from recording sales or streaming, artists are leaning more on other revenue like sync licenses and co-marketing deals. If you read carefully, the Sirius deal is not just access to Young’s back catalog, it is using his name to market Sirius. He gets paid for that on top of the music itself.